Citrus Soaps: Packaging
Package design for Citrus Soaps—a brand created to show how design can elevate pricing.
Packaging Design
I chose a hexagon for the soap box, because I wanted something unique, and a form that would set the brand apart. The bright yellow and unique texture attract the eye, and is descriptive of the scent that the soap has.
Bright & Fun
Color and feel of a product are so important to encourage sales, and the pairing of a serif and bright package design makes this feel classy and fun.
Watercolor Texture
For a soap brand I wanted something light and airy, and watercolor adds a unique texture and bright colors to serve that purpose well.
Challenges and process
The logo started out more symbolic, but with the illustration around the box and the watercolor texture all over, it was clear the logo needed to be simplified to a word mark. I started out sketching lemon slices and painting washes of watercolor and layered it in Illustrator to create the final design.